It helps represent your business as a whole by making all marketing and sales efforts interconnect and complement each other. Drift is a great example of how consistency in branding can facilitate growth. Since , this company has been dedicated to establishing a presence in its niche, becoming one of the fastest-developing startups of all time. One of the key points in branding is creating your own approach to solving your target audience’s pain points.
Drift, for instance, coined the categories of conversational marketing and revenue intelligence, which made the brand one of the thought leaders in the chatbot and customer
philippines photo editor service automation industries. To bring more prospects, Drift offers various educational resources, including podcasts with influencers, training, case studies, and other inbound lead generation tactics.
This way, the company attracts new leads and provides support to the existing buyers, turning them into paying customers. So, the lesson here is clear – put effort into developing your brand’s voice and strive to be one of the top players in your niche. Indeed, it’s easier said than done, but Rome wasn’t built in one day. Keep a close eye on the market trends.
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